K-12 / Education

Don’t Memorise

Date

2022

Sectors

Education

Deal Type

M&A

Deal Location

India

LoEstro advises Don’t Memorise on its acquisition by Sri Chaitanya group’s Edtech Startup Infinity Learn

Founded in 2014, Don’t Memorise focuses on the K-10 segment – specifically for grades 6 to 10 – developing high-quality English, Hindi, Marathi, and Bengali content for Maths and Science subjects. Don’t Memorise, headquartered in Mumbai, is one of the fastest-growing platforms in the country, with a large subscriber base of 2.6 Mn and 250+ Mn views on YouTube with an attractive overall 96%+ positive response

Process

LoEstro was the exclusive financial advisor to the team of Don’t Memorise

Outcome

The acquisition of Don’t Memorise established content production expertise and complemented Infinity Learn’s existing robust in-house content expertise with additional opportunities for enhanced partnerships with its existing partners